People Share > Content gets processed > Public Information comes to Bing, real time > Content processing and indexing > Ranking Annotation > User Experience
Reputation = More than Followers:
Users' Attributes: Friends, Followers, Follows
Users' Actions: Retweets, Replies, Others that share the some link, Likes
You have to be organic!
Social Spam?
Reciprocal friending is no more beneficial than reciprocal linking
Social Spam Behavior:
Spammy communities are highly visible - don't be a part of one
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